Size: 200 employees
Industry: Marketing & Advertising
About Marfeel: Marfeel is an ad technology platform that revolutionises the way publishers create, optimise and monetise mobile websites.
Data Stack: Airflow, Snowflake, Looker
Extended Data Team: CIS Consulting
Working with Real-Time Big Data
Marfeel’s previous data analytics solution was an in-house development that included several open-source components. When they started to handle billions of records each month, they realized that their business needs had outgrown their data architecture; the data was siloed, and the infrastructure couldn’t scale. CIS Consulting stepped in to assist Marfeel in their design and "build vs buy" evaluation process whilst the client explored which analytics solutions would best suit their unique needs.
In order to be able to work with real-time Big Data, Marfeel needed a fast and scalable analytics platform that would be accessible to all users. After evaluating several options, they have settled on the combination of Looker and Snowflake.
Life with a Modern Data Stack
We helped Marfeel build a fast, scalable, and economically viable data platform that grants access to all business users. By meeting these four requirements, Marfeel was able to take their analytics to the next level while creating an environment that can support their rate of growth.