Implementing a Modern Data Stack for a SaaS Gaming Platform

About Alea Play:
An online casino game aggregator allowing casinos to provide thousands of games from dozens of providers and track their performance in one centralised API integration.

Industry: Gambling & Casinos

Size: 10 employees

Data Stack: Stitch + Snowflake + Looker

Launching a New Business

Formerly part of a larger gaming group, Alea Play needed a new data stack that would allow them to have a global view of all their casinos, integrators, software and players around the world. The company was dealing with thousands of transactions on a daily basis and required a data platform that would give all teams in the organisation - Sales, Account Managers, IT and Finance - access to reliable company information to carry out their day-to-day activities. They required a dedicated data team to lead and develop this analytics project.


“The CIS Team helped us to build a powerful and automated BI, ready to carry out our day-to-day analytics activities with a professional and transparent service”

Eduard Fumàs (CTO)

Life with an Extended Data Team

CIS Consulting assumed the role of Alea Play’s extended data team, taking charge of the design and implementation of their new data stack. 

Using Stitch, we were able to integrate system data, currency data and GSheets reports without having to build connectors and with limited acquisition costs. Snowflake’s Snowpipe allowed us to automate the ingestion and transformation process of transaction data stored in S3 in near real time. Finally, with Looker, we were able to unify business logic and metric definitions, as well as give users easy access to data exploration, fulfilling their Self-Service Report Building objective. In addition, thanks to setting up alerts in Looker, Alea Play’s teams can now troubleshoot issues on their backend systems regarding matters of business reconciliation.

Our project methodology allowed users to see results within weeks, as well as have access to continued support for ad-hoc data requests. Working with CIS not only helped Alea Play save time and money, but also allowed them to accelerate the transition process and eradicate any bottlenecks that were slowing down their growth.

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