Creating an Analytics Platform fit for Mobile Advertising Giants
Size: 200 employees
Industry: Marketing & Advertising
About: Marfeel is an ad technology platform that revolutionises the way publishers create, optimise and monetise mobile websites.
Technologies: Apache Airflow, Snowflake, Looker
Working with Real-Time Big Data
Marfeel’s previous data analytics solution was an in-house development that included several open source components. When they started to handle billions of records each month, they identified that their business needs had outgrown their data architecture; the data was siloed and the infrastructure couldn’t scale. CIS was able to assist them in their design and "build vs buy" evaluation process whilst they explored which analytics solutions would best suit their unique needs.
Life with a Modern Data Stack
After evaluating and then implementing Snowflake and Looker, Marfeel was able to put in place a Data platform that is now (1) Scalable (2) Fast (3) Accessible to all users (4) Economically viable. These four aspects have allowed the company to take their analytics to the next level whilst creating an environment that can support their rate of growth.
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